Entries Tagged as Analytics
March 18, 2011

Google Analytics has long been considered one of the most powerful "free" tools for tracking inbound and outbound website traffic. It logs a plethora of information about the traffic trends on a site that is helpful to small businesses in maintaining a healthy SEO strategy on a budget.
The service captures the simple basics like visits, page views, bounce rates, popular content and popular sources. It also collects more complex statistics like which keyword phrasesused to find a site, referring sites, traffic sources, time on page, visitor browser stats and average time on site.
Those statistics allow companies to prepare more accurate marketing strategies, construct more-targeted PPC ads and track advertising ROI. The data gives business owners accurate details on what their customers are most interested in terms of product/content, where people are located, what pages on the site are not performing well, etc.
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Tags:
Analytics · Google · SEO
March 16, 2011
According to the Exploring IE Blog, Microsoft's newest version of Internet Explorer 9 was downloaded over 2 million times since its release earlier this week. The new browser is alleged to have greatly improved support for standards like HTML5 and CSS3, a new ligher design, improved speed and several other new features like privacy controls and "pinning" websites to the taskbar.
Popular website GigaOM notes that users shouldn't be so quick to hop on the IE9 bandwagon. The install requires a restart, still isn't 100% standards compliant, and has a long way to go in catching up to HTML5 capabilities.
With the launch of Internet Explorer 9, curiousity peaked about what the new global trends were before heading into the latest round of the Browser Wars.
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Tags:
Analytics · Browsers · Google
March 8, 2011
One of the many Mango Blog plugin ideas we've jotted down in recent weeks deals with a new web analytics service called Tynt that allows website owners a way to leverage the power of copy and paste.
Tynt is a service that adds an automatic attribution link to content and images on a site. When someone copies and pastes text from your web site, Tynt automatically adds a link back to the original article in the Paste. Not only does it help website owners track content and image shares that previously happened without their knowledge, but the link backs also help to drive more traffic back to the site.
One of the most important criteria search engines use to determine how relevant a website is the number and quality of links back to the site. Tynt automatically generates a link back, which helps to optimize a website without having to be an expert in SEO.
Tynt enables users to measure engagement by tracking when a visitor copies text or copies an image from the site.
Many people assume that the most popular way to share content is via Social Media networks like Twitter, Facebook or any of the other sharing tools. According to Tynt, email is still the easiest and most common way to share content. For every user who clicks a “share this” button, 50 users are sharing by copy and paste.
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Tags:
Analytics · Mango Blog · SEO