Brice Cheddarn Development

Explaining to someone that I invest in domain names isn't always the easiest of conversations to carry on.  That's why a recent article about the domaining industry caught my attention. 

The article, titled "Why $10,000 For A Domain Name Is Still Cheap," was written by renouned entrepreneur and domain investor Alan Dunn.  In the post, he tries to explain the real importance of a domain name and why domains are more valuable than most assume.

Dunn compares the cost of traditional media like billboards, radio advertising and mobile advertising to the cost of acquiring a domain.  He points out that domains have other "intangible factors" like authority that traditional media can never compare to.  

Dunn does an awesome job at explaining why more marketing firms and advertising agencies should pay attention to domains.  He does a great job of shedding light on the industry, and in the process opens the doors to more potential buyers.  That's something I've been struggling with in my endeavors.  

Comparatively speaking, when it comes to the domaining industry I am a very small fish in the pond.  I have bought and sold several domains since 2000, but nothing horribly notable or substantial.

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Domain names act as great vehicles of advertising, promotion and brand extension for companies and individuals, but they can also generate revenue in a few ways.  Domains are good for more than just building websites on; they are also a great alternative investment strategy.    

Since domain investing is a somewhat unknown avenue of online business, it made since to dispel a few common myths about domain names.

Myth One: Social Media Profiles will Replace Domain Names
Myth Busted: Marketing and advertising firms across the globe might have some people believing that the popularity of social media will eventually lead to individuals and small businesses foregoing the creation of an actual website. This myth may be reality for a few small niche demographics around the web, but the benefits of a detailed and interactive website is far more valuable that some are led to belive.  

Purchasing a domain and developing a website offers a more flexible method of promotion than a social media profile.  They also offer a more reputable way to extend a brand name and usually don't come with an ever-changing User Agreement.  

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